Twitter wins by increasing content distribution, relevance, and mind-share, since its content will now be visible and clickable to the 250 million people who use Snap every day through personal messages and Stories those users share with another. The Snap-Twitter partnership is a pretty big win-win for both companies.
This unmatched innovation sets the stage for Snap to sustain huge user, revenue and profit growth over the next several years.Īlongside that huge growth, SNAP stock will keep powering higher. Snap continues to prove itself as the most innovative company in the burgeoning social media/digital advertising space. In the context of SNAP stock, all this partnership does is further enhance the long-term bull thesis. The Snap-Twitter cross-app integration partnership is a “win-win”, through which both Snap and Twitter will boost usage, engagement, and ad dollars. The landmark move - which represents a departure from the norm in the social media space, where these platforms historically tried to do everything possible to keep all their content and users on their own platforms - has sparked sizable rallies in both SNAP stock and TWTR stock.
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